
Photo: Immunocologie
So, why so popular? The beauty in and of clay lies in the breadth of its attributes: It is an entirely natural substance, able to draw impurities from the skin while, at the same time, conditioning it. It’s exceptionally versatile as both a health product and a beauty product, as those with weekly regimes around clay hair masks and (edible) clay smoothies can attest. Best of all, clay’s range of accessibility is impressive: it’s surprisingly affordable, which means both the Gwyneths of the world and anyone in possession of eight dollars within a one mile of a Sephora can reap its mineral benefits.
What's your type?
French Green clay is an illite clay that contains montmorillonite and other rich detoxifying minerals that help those with oily or troubled skin by tightening pores and stimulating blood flow. Finally, Rhassoul clay is a red clay variety from Morocco that does a magnificent job of drawing out dirt and blackheads, and is so mineral rich that it can be used to stimulate hair follicles for better texture and volume.

Photo: Immunocologie
Who should and shouldn't use clay?

Photo: Karen Maes
Masks we love
Vital Clay Mask
$150, Immunicologie
Himalayan Salt Hydrating Mask
£34, Guy Morgan
Himalayan Salt Hydrating Mask
$55, Penny Frances Apothecary
Words: Kelly Doune