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What is IKIGAI?

IKIGAI is an online destination which offers a curated and vetted selection of the best products in the Health + Wellness market. We are a one-stop-shop of hand-picked brands that adhere to our strong values, as well as an Editorial platform that’s designed to inform, inspire and empower our IKIGAI community.

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The word ‘ikigai’ originates from the Japanese Okinawa islands. It is a philosophy that translates to; a reason for being, why you get up in the morning, a passion or purpose.

It is where our journey began and is the essence of everything we do at IKIGAI Global – the first international wellness platform built on trust, a curated and vetted selection by our IKIGAI experts of the best content, products and experiences in global Health + Wellness.

IKIGAI is an engaged international collective, driven by our desire to inform, inspire and empower our community, with content based on facts and figures, and with products that are consciously made and that actually work. Rather than promoting mass consumerism and following faceless trends, IKIGAI advocates integrity, longevity and sustainability.

Together with our team of independent experts, writers, opinion leaders and partners, we have curated and vetted a selection of products (Beauty, Nutrition, Aromatherapy, Athleisure Wear and Ethical Fashion), and created a unique and exclusive selection of articles, interviews and city guides. We are committed to publishing honest and genuine information, so that you can trust us to accompany you on your journey to find your ‘ikigai’.

We are constantly updating our collection of insights, products and destinations, based on our latest research and findings. Contributions and feedback are always welcome, so feel free to get in touch. We look forward to building the new reference in luxury holistic Health + Wellness together.

This is just the beginning…

Johannes and the IKIGAI Global team

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