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Seoul

As one of Asia’s most exciting and dynamic cities, Seoul is where Korean beauty, fashion, K-Pop and food is created and born. The Korean wave, or hallyu, describes Korean culture’s rise in popularity to fast become a global phenomenon that has been globally exported since the early 90’s. The city itself also exists as a cultural enthusiast’s dream, with a vibrant urban sprawl set against a backdrop of glittering skyscrapers and traditional temples, the wide and majestic Han River running through.

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juice-bar-botanique
juice bar

Botanique - Botanical themed coffee shop and café in Hannam-dong covered in lush-green plants, shrubs and ferns.

1 Hannam-daero 27ga-gil, Hannam-dong, Yongsan-gu, Seoul
Healthy dinner place

Chaegundaam - Traditional Korean restaurant with emphasis on its vegetarian cookery and organic farm-to-table ingredients.

23 Yeoksam-ro 98-gil, Daechi 2(i)-dong, Gangnam-gu, Seoul
healthy-lunch-place-la-ferme
healthy lunch place

La Ferme - Salads, stews and superfoods from director Park Ji-hye are on menu at this airy, industrial restaurant.

32 Itaewon-ro 54-gil, Hannam-dong, Yongsan-gu, Seoul
best-massage-s-class-spa
massage

S Class Spa - High-end space with warm, wooden spa rooms, premium jacuzzis and pampering treatments using Fedora cosmetics.

547, Samseong-ro, Gangnam-gu, Seoul
Walk itinerary

Noeul Park - Sunset Park is one of five in World Cup Parks, a converted landfill, which also has a scenic sunset views of the Hangang River.

243-60 Woldeukeom-ro, Seongsan 2(i)-dong, Mapo-gu, Seoul
healthy-lunch-place-bad-farmers
healthy lunch place

Bad Farmers - Order earthy salads, sandwiches and cold-pressed juices in this stripped-down space in Sinsa-dong.

523-21 Sinsa-dong, Gangnam-gu, Seoul
healthy-lunch-place-congdu
healthy lunch place

Congdu - Modern hansik fine dining highlighting fermented foods with recipes and techniques passed down from the Joseon era.

116-1 Deoksugung-gil, Sogong-dong, Jung-gu, Seoul
juice bar

Loving Hut - Casual café serving pure vegan, GMO-free food and sweets in Gangnam.

35, Gaepo-ro 22-gil, Gangnam-gu, Seoul
walk itinerary

Deoksugung Stonewall Road - Deoksugung Palace Stonewall Road's comprehensive urban street space is made entirely of eco-friendly materials, with benches, trees and a romantic stone-wall.

Deoksugung Stonewall Road
best-place-for-nature-bukhansan-national-park
place for nature

Bukhansan National Park - Bukhansan Mountain to Seoul's north boasts granite peaks, temples, caves, camping sites and a Joseon-era fortress worth exploring.

262 Bogukmun-ro, Jeongneung-dong, Seongbuk-gu, Seoul
healthy-snack-place-salad-seller
Healthy Snack place

Salad Seller - Healthy and hearty salads, soups and juices are served at this fast, casual joint with a large, communal table in Hannam-don.

684-24 Hannam-dong, Yongsan-gu, Seoul
Walk itinerary

Huingureum-gil Path - Sunset Park is one of five in World Cup Parks, a converted landfill, which also has a scenic sunset views of the Hangang River.

262 Bogukmun-ro, Jeongneung-dong, Seongbuk-gu, Seoul
vegetarian-restaurant-plant
Vegetarian Restaurant

Plant - Wholesome, plant-based, vegan restaurant and bakery in Yongsan-gu.

2nd Floor, Itaewon-dong 130-43, Yongsan-gu, Seoul
best-food-market-gwangjang-market
Food market

Gwangjang Market - Traditional, covered street market in Jongno-gu with thousands of shops and stalls selling a wide-range of food products, textiles, handicrafts and homewares.

88 Changgyeonggung-ro, Jongno, Jongno-gu
massage

Cheongkwanjang Spa G - Spa program and facilities with hot springs, bath houses, and therapeutic treatments using healing ginseng roots in Gangnam.

1002 Daechi-dong, Gangnam-gu, Seoul
vegetarian-restaurant-sanchon
Vegetarian Restaurant

Sanchon - Famed vegan temple food restaurant in Insadong serving fresh vegetables and wild plants from the region.

23 Yeoksam-ro 98-gil, Daechi 2(i)-dong, Gangnam-gu, Seoul
bookshop

What the Book? - Bookshop founded by Hye Lim Yoo and Chris Chiavetta in 2003 with a wide-range of used and new English-language reads.

86 Bogwang-ro, Itaewon 1(il)-dong, Yongsan-gu, Seoul
local-beauty-brand-innisfree
local beauty brand

Innisfree - Responsibly sourced, natural beauty ingredients from Korea's Jeju Island that provides skin care solutions for all.

Seoul
best-bookshop-you-mind
bookshop

YOUR-MIND - Imported, hard-to-find books, musics and goods are available at this 21st century bookstore alongside gems from independent, local publishers and artists.

Wausan-ro 35-gil, 7 Mapo-gu Seoul 121-836
yoga

Om Factory - Visit Om Yoga at Apgujeong-dong for your daily yoga fix.

Seoul
best-park-seoul-forest
park

Seoul Forest - Formerly a royal hunting groud and military inspection facility, this vast expanse of five parks, includes culture zones, skate parks, eco-forests, wildlife and gardens galore.

685 Seongsu-dong 1(il)-ga, Seongdong-gu, Seoul
yoga

ON Yoga - Visit ON Yoga at Samsung-dong for your daily yoga fix.

Seoul
best-yoga-meditation-jai-yoga-and-meditation
yoga

JAI Yoga and Meditation - Visit JAI Yoga and Meditation at Apgujeong-dong for your daily yoga fix.

Seoul
local beauty brand

Etude House - Cosmetics boutique chain carrying a wide-range of makeup, hair and fragrance products.

Seoul
best-run-itinerary-changdeokgung-palace
run itinerary

Changdeokgung Palace - The Huwon Secret Garden behind this palace complex built by the kings of the Joseon Dynasty is home to naturally landscaped lawns, lotus ponds and pavilions.

99 Yulgok-ro, Waryong-dong, Jongno-gu, Seoul
yoga

Ananda Marga - Visit Ananda Marga Yoga for your daily yoga fix.

Seoul
best-meditation-bongeunsa
meditation & wellbeing experience

Bongeunsa - Tranquil, Buddhist temple in Samseong-dong that dates back to the tenth year of Silla King Weongseong's reign in 794, with a templestay program.

531 Bongeunsa-ro, Samseong 1(il)-dong, Gangnam-gu, Seoul
meditation

Lotus Lantern International Meditation Center - Temple complex outside of Seoul in the countryside of Kanghwado Island offering Korean Seon meditation, retreats and an introduction into Korean Buddhist culture.

349-60, Ganghwadong-ro, Gilsang-myeon, Incheon
Pilates

Shasha - Private and group pilates and ballet on offer in Sinsa-dong.

598-5 Sinsa-dong, Gangnam-gu, Seoul
Herbal Doctor

Jaseng International Clinic - All-inclusive facility offering integrated non-surgical treatments like acupuncture, Chuna maniuplation and herbal medicine.

142-3 Nonhyun-Dong, Gangnamgu, Seoul
best-pilates-new-york-wholistic-care
Pilates

New York Wholistic Care - State-of-the-art pilates reformers and equipment, yoga, soft tissue manipulations and integrated chiropractic care from Dr. Vincent Jong in Hanam-dong.

16 Itaewon-ro-36-gil, 5th floor, Yongsan-gu, Seoul
Best view

Ansan - Southwest of Seoul is this towering peak on the Yellow Sea coast with hiking trails and views of the city.

Seoul
Best view

Banpo Hangang Park - Night time at Banpo Hangang Park is best for river views, the glittering lights of city life and the Rainbow Fountain in the near distance.

40 Sinbanpo-ro 11-gil, Banpo-dong, Seocho-gu, Seoul
best-view-oriole
Best view

Oriole - The rooftop café and bar at this Italian bistro has gorgeous evening views in Hannam-dong.

43, Sinheung-ro 20-gil Yongsan-gu Seoul
local beauty brand

Dr. Jart+ - Innovative, science-driven skincare line from Dr. Jung and Chin Wook Lee from Seoul known for their pioneering BB creams, sheet masks, and more.

46 Dosan-daero 11-gil, Sinsa-dong, Gangnam-gu, Seoul
local-herbs-red-ginseng
Local herbs

Red Ginseng - This miracle medicine runs rampant and can be available for purchase at most local markets, of which, Gyeongdong Yaknyeong is preferred.

Seoul
best-spa-the-spa-at-grand-hyatt-seoul
spa

The Spa at Grand Hyatt Seoul - Blissful massages, facials and body treatments blend Korean beauty and herbs with European spa practices at the garden level of the Grand Hyatt Seoul.

322 Sowol-Ro, Yongsan-Gu, Seoul, South Korea
health & wellness

Insider tip - Experience a red ginseng massage while in Korea to rebalance and rejuvenate.

Seoul
ethical-fashion-brand-mo-jain-song
Ethical fashion brand

MO Jain Song - Itaewon alley boutique launched by Jain Song espousing a ``city meets nature`` aesthetic of tailored separates alongside a café and curious collection.

257 Itaewon-ro Yongsan-gu Seoul 140-893
spa

Yongsan Dragon Hill Spa - Traditional, charcoal sauna and spa with open-air and seawater baths, salt rooms, swimming pools and treatment facilities.

40-712 Hangangno 3(sam)-ga, Yongsan-gu, Seoul
Discover our IKIGAI local
Café Sukkara, seasonal, farm fresh ingredients in a warm, cozy café setting serving vegetable soups, curries, enzyme sodas and more in Seogyo-dong.
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